Click to enlarge The image above provides an example, showing search results for “4K TV.” The left one, from 2015, only displays the most popular products within the search. On the right, sponsored items take up over half the screen, one of which isn’t even a TV and shouldn’t be appearing there.
Click to enlarge. Fowler provided another example comparing 2015 search results to current-day result pages, showing a search for a specific brand — KitchenAid mixers.
